The Handbook of Persuasion and Social Marketing : [3 Volumes].
- 1st ed.
- 1 online resource (1028 pages)
Cover -- Volume 1: Historical and Social Foundations -- Copyright -- Contents -- Chapter One: Introduction -- Chapter Two: What Is Social Marketing? -- Chapter Three: Social Psychological Foundations of Social Marketing -- Chapter Four: Persuasion in the Political Context: Opportunities and Threats -- Chapter Five: The Impact of Word of Mouth and the Facilitative Effects of Social Media -- Chapter Six: Social Marketing as Social Control -- Chapter Seven: Ethical Issues of Social Marketing and Persuasion -- Chapter Eight: Empirical Generalizations for Social Marketing -- Chapter Nine: Public Support for Regulating the Public -- Chapter Ten: Social Marketing and the Law -- Index -- About the Editor and Contributors -- Volume 2: Conceptual, Theoretical,and Strategic Dimensions -- Contents -- CHAPTER ONE Introduction -- CHAPTER TWO The Unfolding History of the Social Marketing Concept -- CHAPTER THREE Social Marketing and the Diffusion of Innovations -- CHAPTER FOUR Social Marketing and Behavioral Economics: Points of Contact? -- CHAPTER FIVE Driving Change: The Role of Theory in Social Marketing -- CHAPTER SIX Risk Perception and Risk Communication -- CHAPTER SEVEN Planning the Social Marketing Campaign -- CHAPTER EIGHT Measuring the Impact of Social Marketing Programs Using Personal Well-Being Constructs -- CHAPTER NINE Leveraging Corporate Social Responsibility toM aximize Social Value -- CHAPTER TEN Corporate Social Responsibility: Brand and Value at the Edge of an Era -- Index -- About the Editor and Contributors -- Volume 3: Applications and Uses -- Contents -- CHAPTER ONE Introduction -- CHAPTER TWO Social Marketing and Healthy Behavior -- CHAPTER THREE Social Marketing to Advance Food Well-being -- CHAPTER FOUR Disasters and Social Marketing. CHAPTER FIVE Marketing the 2010 Census: Meeting the Challenges of Persuasion in the Largest-Ever Social Marketing Campaign -- CHAPTER SIX The Role of Social Marketing in Preventing and Reducing Substance Abuse -- CHAPTER SEVEN Social Marketing and Family Planning: Family Planning Issues around the World -- CHAPTER EIGHT Social Marketing and Responsible Financial Management -- CHAPTER NINE Social Marketing Environmental Case Studies -- CHAPTER TEN The Role of Social Entrepreneurship in Successful Social Marketing -- CHAPTER ELEVEN Social Marketing in the Service of Economic Development: A Case Study at the Epicenter of the Housing Crisis -- Index -- About the Editor and Contributors.