Smith, Stacy. <br/><br/>
The Public Relations Firm. 

 - 1st ed. 
 - 1 online resource (128 pages) 
<br/><br/>Cover -- The Public Relations Firm -- Dedication -- Table of Contents -- Preface -- Introduction -- PART I: The Business -- CHAPTER 1: Why Hire a Public Relations Firm? -- CHAPTER 2: Types of Firms -- CHAPTER 3: Hiring a Firm -- CHAPTER 4: Defining the Work -- CHAPTER 5: How Firms Bill -- PART II: The Working Relationship between Client and Firm -- CHAPTER 6: The Client-FirmRelationship -- CHAPTER 7: Progress Reports1 -- CHAPTER 8: Research and Execution -- CHAPTER 9: Evaluation -- PART III: Meeting Expectations: Measurement and Evaluation -- CHAPTER 10: Meeting Client Expectations -- CHAPTER 11: Wrapping Up -- References -- Index -- Ad page -- Cover. 
<br/><br/> The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations firm. 
<br/><br/><label>ISBN: </label>9781606496657 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations firms.<br/>PR firms.<br/>PR agencies.<br/>Hiring a PR firm (agency).<br/>How to Hire a Public Relations (PR) firm (agency).<br/>Hiring a PR (public relations) firm (agency) (company) (person).<br/>How PR firm''s bill.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD59 -- .P757 2015 
<br/><br/><label>Dewey Class. No.: </label>659