Social Content Marketing for Entrepreneurs.
- 1st ed.
- 1 online resource (322 pages)
Cover -- Social Content Marketing for Entrepreneurs -- Praise for Social Content Marketing for Entrepreneurs -- Forward by Rich Simmonds -- Acknowledgments -- Contents -- Introduction -- PART 1: Getting Audiences to T-A-L-K -- CHAPTER 1: Educating Targets with T-R-U-S-T-E-D Content -- CHAPTER 2: Escorting Prospects with Frame-of-Mind Connections -- CHAPTER 3: S-H-I-P-P-I-N-G Content with an Emotional Twist -- PART 2: Getting Audiences to R-A-I-S-E Your Brand -- CHAPTER 4: Earning Readership with Content Mastery -- CHAPTER 5: Evangelizing with Employee A-D-V-O-C-A-T-E-S -- CHAPTER 6: Enchant Influencers through O-U-T-R-E-A-C-H -- CHAPTER 7: Enlist Followers with a S-T-A-M-P -- CHAPTER 8: Expose Content that Will R-U-N-L-A-P-S -- PART 3: Getting Audiences to R-E-A-C-T -- CHAPTER 9: Empowering Brand Ambassadors to R-E-S-O-N-A-T-E -- CHAPTER 10: Engage Communities through C-O-N-V-E-R-S-A-T-I-O-N -- CHAPTER 11: E-mail Engaging and Perpetuating Proprietary Audiences -- CHAPTER 12: Enabling Mobile C-U-S-T-O-M-E-R Experiences -- CHAPTER 13: Enrolling Trial Users with Freemiums -- FUTURE: Social Content-Marketing Predictions from a Strategic Planning Perspective -- Index -- Ad page -- Cover.
This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.
9781631572135
Internet advertising. Online social networks. Inbound marketing. content marketing. social media marketing. blogging. online marketing.