TY  - BOOK
AU  - Henisz,Witold J.
TI  - Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders
SN  - 9781783530564
AV  - HD2744 -- .H465 2014eb 
U1  - 659.2/85 
PY  - 2014///
CY  - Oxford
PB  - Taylor & Francis Group
KW  - Business networks
KW  - Electronic books
N1  - Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Preface -- Introduction -- 1 Due Diligence: Mapping and Analysis of Your Stakeholders -- 2 Integration: From Stakeholder Maps to Financial and Operational Performance -- 3 Personal: Stakeholder Relationships Are Personal Relationships -- 4 Learning: Humility in Adapting to Negative Feedback in a Necessarily Imperfect Strategy -- 5 Openness: Strategic Communications to Reinforce Trust and Reputation -- 6 Mindset: Externally Facing Long-term Organizational Culture -- Conclusion: 12 Traps to Avoid -- Endnotes -- About the author -- Index
N2  - This book argues that the strategic management of relationships with external stakeholders - what the author calls 'Corporate Diplomacy' - creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1757908
ER  -