TY - BOOK AU - Denton,Robert E.,Jr AU - Trent,Judith S. AU - Kenski,Henry C. AU - Kenski,Kate M. AU - Cali,Dennis D. AU - Sheckels,Theodore F. AU - Lehn,Melody AU - Heslop,Brian AU - Loebs,Patrick S. AU - Kirk,Rita TI - Studies of Communication in the 2012 Presidential Campaign T2 - Lexington Studies in Political Communication Series SN - 9780739185186 AV - JK526 2012 -- .S88 2014eb U1 - 324.973/0932 PY - 2014/// CY - Lanham PB - Lexington Books/Fortress Academic KW - Presidentsx Election -- United States -- 2012 KW - Electronic books N1 - Intro -- Title Page -- Acknowledgments -- Preface -- The Early Presidential Campaign of 2012 and the Grand Old Party "Wannabes" -- Mitt Romney and the 2012 Republican Nomination -- "Persona" in the 2012 Presidential Campaign -- The Rhetoric of a Campaigning First Lady -- First Ladies and Presidential Advising -- Political Propheteering -- Informed and Undecided -- The Honeymoon Is Over! -- Music as Rhetoric -- Candidates Use of Social Network Sites to Control Their Campaign Message -- This One Is Not Like the Others -- Index -- About the Contributors N2 - This diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney's nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama's second inaugural address UR - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1711455 ER -