TY  - BOOK
AU  - Bruner II,Gordon C.
TI  - Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11
T2  - Marketing Scales Handbooks Series
SN  - 9780578899930
PY  - 2021///
CY  - Fort Worth
PB  - GCBII Productions, LLC
KW  - Electronic books
N2  - This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=28510790
ER  -