Hayward, Philip. <br/><br/>
Scaled for Success :  The Internationalisation of the Mermaid. 

 - 1st ed. 
 - 1 online resource (256 pages) 
<br/><br/>Cover -- SCALED FOR SUCCESS -- Dedication -- Title -- Copyright -- Contents -- Acknowledgements -- Introduction -- Chapter 1 The Middle Eastern Mermaid: Between Myth and Religion -- Chapter 2 Matsya Fabulism: Hindu mythologies, Mermaids and syncretism in India and Thailand -- Chapter 3 Japan: The Mermaidisation of the Ningyo -- Chapter 4 Legend of the Blue Sea: Mermaids in South Korean folklore and popular culture -- Chapter 5 From Dugongs to Sinetrons: Syncretic Mermaids in Indonesian Culture -- Chapter 6 Changelings, Conformity and Difference: Dysebel and the Sirena in Filipino Popular Culture -- Chapter 7 Millennial Měirényú: Mermaids in 21st Century Chinese Culture -- Chapter 8 Song of the Sirenas: Mermaids in Latin America and the Caribbean -- Chapter 9 Swimming Ashore: Mermaids in Australian public culture -- Chapter 10 Mama Wata Remixed: The Mermaid in Contemporary African-American Culture -- Chapter 11 Shoreline Revels: Perversity, Polyvalence and Exhibitionism at Coney Island's Mermaid Parade -- Bibliography -- Chronological catalogue of audiovisual productions featuring mermaids and mermen referenced in the volume -- Index. 
<br/><br/><label>ISBN: </label>9780861969524 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mermaids.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>GR910 .H399 2018 
<br/><br/><label>Dewey Class. No.: </label>398.45