Make It Matter : A Guide to Mastering the Art of the Pitch with Principled Storytelling.
- 1st ed.
- 1 online resource (106 pages)
Intro -- HOW TO HACK THIS BOOK -- INTRODUCTION -- ACTIVATE YOUR STORY -- PRINCIPLES OF CONSTRUCTION -- MAKE MESSAGES SIMPLE -- BUILD TRUST WITH DETAILS -- FLOW WITH ELEGANCE -- PRINCIPLES OF CONNECTION -- ACKNOWLEDGE VULNERABILITY -- BUILD COMMON GROUND -- EMPLOY DEEP PERSPECTIVE -- PRINCIPLES OF COMMAND -- BREAK THE PATTERN -- OWN YOUR STORY -- SHARPEN YOUR PURPOSE -- EPILOGUE -- ACKNOWLEDGMENTS -- APPENDIX.