Digital Transformation in Sport : The Disruptive Potential of Digitalization for Sport Management Research.
- 1st ed.
- 1 online resource (109 pages)
- Sport, Business and Management: an International Journal Series ; v.1 .
- Sport, Business and Management: an International Journal Series .
Cover -- Guest editorial -- Stadium visitors' smartphone usage and digital resource integration -- Digitalization in organized sport - usage of digital instruments in voluntary sports clubs depending on club's goals and organizational capacity -- Club fan shop or not? A conjoint analysis of online jersey purchase behavior -- "What's next? Calling beer-drinking a sport?!": virtual resistance to considering eSport as sport -- Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast.