TY  - BOOK
AU  - Horn,Sabrina
TI  - Make It, Don't Fake It: Leading with Authenticity for Real Business Success
SN  - 9781523091515
AV  - HD62.5 .H6477 2021 
U1  - 658.11 
PY  - 2021///
CY  - Oakland
PB  - Berrett-Koehler Publishers, Incorporated
KW  - New business enterprises-Management
KW  - Women executives
KW  - Branding (Marketing)
KW  - Electronic books
N1  - Cover -- Title Page -- Copyright Page -- Contents -- Dedication -- Foreword -- Introduction -- Chapter One: Some Really Bad Advice -- Chapter Two: So, You Want to Start a Company . . . -- Chapter Three: Becoming a CEO -- Chapter Four: Becoming and Staying an Authentic Brand -- Chapter Five: Get Used to Lonely -- Chapter Six: Airtight -- Chapter Seven: Leader and Loser Both Begin with the Letter L -- Chapter Eight: Way Off the Menu -- Chapter Nine: The Founder's Curse -- Notes -- Acknowledgments -- Index -- About the Author -- About Horn Strategy, LLC
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6606520
ER  -