Horn, Sabrina.

Make It, Don't Fake It : Leading with Authenticity for Real Business Success. - 1st ed. - 1 online resource (146 pages)

Cover -- Title Page -- Copyright Page -- Contents -- Dedication -- Foreword -- Introduction -- Chapter One: Some Really Bad Advice -- Chapter Two: So, You Want to Start a Company . . . -- Chapter Three: Becoming a CEO -- Chapter Four: Becoming and Staying an Authentic Brand -- Chapter Five: Get Used to Lonely -- Chapter Six: Airtight -- Chapter Seven: Leader and Loser Both Begin with the Letter L -- Chapter Eight: Way Off the Menu -- Chapter Nine: The Founder's Curse -- Notes -- Acknowledgments -- Index -- About the Author -- About Horn Strategy, LLC.

9781523091515


New business enterprises-Management.
Women executives.
Branding (Marketing).


Electronic books.

HD62.5 .H6477 2021

658.11