Make It, Don't Fake It : Leading with Authenticity for Real Business Success.
- 1st ed.
- 1 online resource (146 pages)
Cover -- Title Page -- Copyright Page -- Contents -- Dedication -- Foreword -- Introduction -- Chapter One: Some Really Bad Advice -- Chapter Two: So, You Want to Start a Company . . . -- Chapter Three: Becoming a CEO -- Chapter Four: Becoming and Staying an Authentic Brand -- Chapter Five: Get Used to Lonely -- Chapter Six: Airtight -- Chapter Seven: Leader and Loser Both Begin with the Letter L -- Chapter Eight: Way Off the Menu -- Chapter Nine: The Founder's Curse -- Notes -- Acknowledgments -- Index -- About the Author -- About Horn Strategy, LLC.
9781523091515
New business enterprises-Management. Women executives. Branding (Marketing).