The Digital Marketing Landscape : Creating a Synergistic Consumer Experience. - Rogers, Jessica (New York : Business Expert Press, 2021)
Cover -- Half-Title -- Title -- Copyright -- Description -- Contents -- Reviewers -- Introduction -- Chapter 1: The Digital Brand Experience -- Chapter 2: A Framework for Search -- Chapter 3: Social Media to Create and Nurture Relationships -- Chapter 4: Mobile and E-Mail as Part of the Customer Experience -- Chapter 5: Data Driven Decision Making -- Chapter 6: The Synergistic Relationship -- Closing Thoughts -- References -- About the Author -- Index -- Adpage -- Backcover.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Keywords: Internet marketing-Social aspects; Digital media; Electronic books