TY  - BOOK
AU  - Storbacka,Kaj
AU  - Nenonen,Suvi
AU  - Plewa,Carolin
TI  - Market Shaping and Systemic Innovation
T2  - Journal of Business and Industrial Marketing Series
SN  - 9781800719408
AV  - HF5410 .M375 2020 
U1  - 658 
PY  - 2020///
CY  - Bradford, West Yorkshire
PB  - Emerald Publishing Limited
KW  - Marketing-Periodicals
KW  - Electronic books
N1  - Cover -- Guest editorial -- Market-scanning and market-shaping: why are firms blindsided by market-shaping acts? -- Viability mechanisms in market systems: prerequisites for market shaping -- Strategic design: orchestrating and leveraging market-shaping capabilities -- Market shaping dynamics: interplay of actor engagement and institutional work -- How much is enough? The role of effort in market shaping
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6478188
ER  -