Storbacka, Kaj. <br/><br/>
Market Shaping and Systemic Innovation. 

 - 1st ed. 
 - 1 online resource (69 pages) 
 - Journal of Business and Industrial Marketing Series ;  v.9 .
 - Journal of Business and Industrial Marketing Series .
<br/><br/>Cover -- Guest editorial -- Market-scanning and market-shaping: why are firms blindsided by market-shaping acts? -- Viability mechanisms in market systems: prerequisites for market shaping -- Strategic design: orchestrating and leveraging market-shaping capabilities -- Market shaping dynamics: interplay of actor engagement and institutional work -- How much is enough? The role of effort in market shaping. 
<br/><br/><label>ISBN: </label>9781800719408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Periodicals.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5410 .M375 2020 
<br/><br/><label>Dewey Class. No.: </label>658