TY  - BOOK
AU  - Johnston,Wesley
AU  - Snehota,Ivan
AU  - Loch,Karen
TI  - The Emergence of Practitioner-Scholar Research
T2  - Journal of Business and Industrial Marketing Series
SN  - 9781800719484
AV  - HF5415.1263 .E447 2020 
U1  - 658.8 
PY  - 2020///
CY  - Bradford, West Yorkshire
PB  - Emerald Publishing Limited
KW  - Industrial marketing
KW  - Electronic books
N1  - Cover -- Guest editorial -- Driving employee engagement: how  personality trait and leadership style impact the process -- Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness -- Understanding physician leadership: the mediating effects of positive organizational climate and relational role endorsement -- An investigation of characteristics of effective global leaders -- The impact of implicit bias on business-to-business marketing -- Strategic orientations, marketing capabilities and radical innovation launch success -- Business buyers are people too: exploring howg eodemographics affects business-to-business selling effectiveness -- Rating, review and reputation: how to unlock the hidden value of luxury consumers from digital commerce? -- The value of business accelerators and incubators - an entrepreneur's perspective -- Job and community embeddedness on voluntary turnover -- Aligning resource integration and organizational identities in project networks -- Promoting desirable work attitudes and behaviors among accountants: a field study -- Price and its forecasting of Chinese cross-border E-commerce
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6478187
ER  -