Johnston, Wesley. <br/><br/>
The Emergence of Practitioner-Scholar Research. 

 - 1st ed. 
 - 1 online resource (169 pages) 
 - Journal of Business and Industrial Marketing Series ;  v.10 .
 - Journal of Business and Industrial Marketing Series .
<br/><br/>Cover -- Guest editorial -- Driving employee engagement: how  personality trait and leadership style impact the process -- Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness -- Understanding physician leadership: the mediating effects of positive organizational climate and relational role endorsement -- An investigation of characteristics of effective global leaders -- The impact of implicit bias on business-to-business marketing -- Strategic orientations, marketing capabilities and radical innovation launch success -- Business buyers are people too: exploring howg eodemographics affects business-to-business selling effectiveness -- Rating, review and reputation: how to unlock the hidden value of luxury consumers from digital commerce? -- The value of business accelerators and incubators - an entrepreneur's perspective -- Job and community embeddedness on voluntary turnover -- Aligning resource integration and organizational identities in project networks -- Promoting desirable work attitudes and behaviors among accountants: a field study -- Price and its forecasting of Chinese cross-border E-commerce. 
<br/><br/><label>ISBN: </label>9781800719484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1263 .E447 2020 
<br/><br/><label>Dewey Class. No.: </label>658.8