TY  - BOOK
AU  - Ugarte,Ruben
TI  - The Data Mirage: Why Companies Fail to Actually Use Their Data
T2  - Studien Zum Physik- und Chemielernen Series
SN  - 9781953349538
AV  - HD38.7 .U337 2021 
U1  - 658.472 
PY  - 2021///
CY  - New York
PB  - Business Expert Press
KW  - Business enterprises
KW  - Big data
KW  - Business intelligence
KW  - Electronic books
N1  - Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Acknowledgements -- Introduction -- Chapter 1: The Reality of Being Data Driven and  Why Your Company Isn't -- Chapter 2: Designing Data Strategies for the Real World -- Chapter 3: How to Avoid Drowning in Tool Hell and Safeguarding Your Data -- Chapter 4: Driving Successful Implementations, on Budget and on Time -- Chapter 5: Creating Reports That People Actually Understand -- Chapter 6: The Last Mile: Training -- Chapter 7: Your Biggest Challenge: Actually Using the Data -- Chapter 8: Analyzing Your Data and Workflows -- Chapter 9: Building Experiments and Making Better Decisions -- Chapter 10: Beyond the Basics: Machine Learning, AI, and the Future -- About the Author -- Index -- Adpage -- Backcover
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6461806
ER  -