TY  - BOOK
AU  - Aaker,David
TI  - Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires
SN  - 9781683506126
AV  - HD30.4 .A254 2018 
PY  - 2018///
CY  - New York
PB  - Morgan James Publishing
KW  - Branding (Marketing)
KW  - Electronic books
N1  - Intro -- Title -- Copyright -- Table of Contents -- Acknowledgments -- CHAPTER 1 What Is a Signature Story? -- CHAPTER 2 Sets of Signature Stories -- CHAPTER 3 Signature Stories Create Brand Visibility and Energy -- CHAPTER 4 Signature Stories Persuade -- CHAPTER 5 Higher-Purpose Signature Stories Inspire -- CHAPTER 6 Signature Story Audiences -- CHAPTER 7 Sourcing Signature Stories -- CHAPTER 8 What Makes a Signature Story Strong? -- CHAPTER 9 Your Professional Signature Stories-Understanding Yourself -- EPILOGUE 12 Takeaways -- About the Author -- ENDNOTES -- INDEX
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6448758
ER  -