TY  - BOOK
AU  - Zahay,Debra
TI  - Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO
T2  - Studien Zum Physik- und Chemielernen Series
SN  - 9781951527938
AV  - HF5415.1265 .Z343 2020 
U1  - 658.872 
PY  - 2020///
CY  - New York
PB  - Business Expert Press
KW  - Internet marketing
KW  - Electronic books
N1  - Cover -- Digital Marketing Management: A Handbook for the Current (or Future) CEO -- Contents -- Acknowledgments -- Introduction -- Part I Foundations -- Chapter 1 How Did We Get Here? Definitions and Background -- Chapter 2 Creating the Strategic Digital Marketing Objective -- Chapter 3 Web and Mobile Design -- Part II Delivery -- Chapter 4 Search Engine Marketing -- Chapter 5 E-mail Marketing -- Chapter 6 Content Marketing, Social Media and The Role of Mobile -- Part III Context -- Chapter 7 Customer Relationship Management (CRM) and the Role of Leadership in Digital Marketing -- Chapter 8 Legal Issues: Data Privacy, Security, and Intellectual Property -- Chapter 9 The Customer Database, Analytics, and the Data-Driven Organization -- Chapter 10 Managing the Digital Marketing Enterprise in a World of Marketing Automation -- Chapter 11 Concluding Thoughts -- Appendix -- About the Author -- Index -- Ad Page -- Back Cover
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6356182
ER  -