Zahay, Debra. <br/><br/>
Digital Marketing Management, Second Edition :  A Handbook for the Current (or Future) CEO. 

 - 1st ed. 
 - 1 online resource (189 pages) 
 - Studien Zum Physik- und Chemielernen Series .
 - Studien Zum Physik- und Chemielernen Series .
<br/><br/>Cover -- Digital Marketing Management: A Handbook for the Current (or Future) CEO -- Contents -- Acknowledgments -- Introduction -- Part I Foundations -- Chapter 1 How Did We Get Here? Definitions and Background -- Chapter 2 Creating the Strategic Digital Marketing Objective -- Chapter 3 Web and Mobile Design -- Part II Delivery -- Chapter 4 Search Engine Marketing -- Chapter 5 E-mail Marketing -- Chapter 6 Content Marketing, Social Media and The Role of Mobile -- Part III Context -- Chapter 7 Customer Relationship Management (CRM) and the Role of Leadership in Digital Marketing -- Chapter 8 Legal Issues: Data Privacy, Security, and Intellectual Property -- Chapter 9 The Customer Database, Analytics, and the Data-Driven Organization -- Chapter 10 Managing the Digital Marketing Enterprise in a World of Marketing Automation -- Chapter 11 Concluding Thoughts -- Appendix -- About the Author -- Index -- Ad Page -- Back Cover. 
<br/><br/><label>ISBN: </label>9781951527938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1265 .Z343 2020 
<br/><br/><label>Dewey Class. No.: </label>658.872