Visconti, Luca M. <br/><br/>
Marketing Management :  A Cultural Perspective. 

 - 2nd ed. 
 - 1 online resource (565 pages) 
<br/><br/> Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers. 
<br/><br/><label>ISBN: </label>9781351358835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management-Cross-cultural studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M375 2020 
<br/><br/><label>Dewey Class. No.: </label>658.8