The Life of Z : Understanding the Digital Pre-Teen and Adolescent Generation.
- 1st ed.
- 1 online resource (277 pages)
Cover -- Contents -- Preface -- Acknowledgements -- 1 The New 'Zeneration' -- 2 Boats in the Ocean -- 3 How Did the Zebra Get the Stripes? -- 4 The Digital Dilemma -- 5 Trouble in Paradise -- 6 Devil in Disguise -- 7 Lighthouse on the Beach -- 8 Learning to Live with Paradoxes -- Who Is Generation Z? -- About the Author.
* The book serves as a reference to decipher the real psychology, attitudes and behaviour of Generation Z.