Green Consumption by Young Consumers.
- 1st ed.
- 1 online resource (165 pages)
- Young Consumers Series ; v.4 .
- Young Consumers Series .
Cover -- Guest editorial -- Materialistic values and green apparel purchase intention among young Vietnamese consumers -- Materialist values, financial and pro-environmental behaviors, and well-being -- Measuring and enhancing children's sustainable consumption and production literacy -- Envisioning a sustainable consumption future -- Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers -- Environmental segmentation: young millennials' profile in an emerging economy -- Examining the role of external factors in influencing green behaviour among young Indian consumers.