Lariviere, Bart. <br/><br/>
Moving Forward and Making an Impact in Service Research :  From Research Priorities to Research Methodologies. 

 - 1st ed. 
 - 1 online resource (161 pages) 
 - Journal of Service Management Series ;  v.5 .
 - Journal of Service Management Series .
<br/><br/>Covers -- Guest editorial -- Bridging the data divide between practitioners and academics -- Designing, writing-up and reviewing case study research: an equifinality perspective -- Advancing service design research with design science research -- From words to pixels: text and image mining methods for service research -- Neuroscience in service research: an overview and discussion of its possibilities -- An update on customer value: state of the art, revised typology, and research agenda. 
<br/><br/><label>ISBN: </label>9781839823176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Methodology.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>BD241  / .M685 2019 
<br/><br/><label>Dewey Class. No.: </label>101