Karababa, Eminegul. <br/><br/>
Historical Perspectives on Non-Western Markets and Consumer Cultures. 

 - 1st ed. 
 - 1 online resource (93 pages) 
 - Journal of Historical Research in Marketing Series ;  v.3 .
 - Journal of Historical Research in Marketing Series .
<br/><br/>Cover -- EDITORIAL ADVISORY BOARD -- Materialism, television and social media - analysis of the transformation of post-colonial Indian market -- The Indian Patola: import and consumerism in early modern Indonesia -- "The fact is, that Turks can't live without coffee. . ." the introduction of Nescafé into Turkey (1952-1987) -- A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale. 
<br/><br/><label>ISBN: </label>9781839092565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-History.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415 .H578 2019 
<br/><br/><label>Dewey Class. No.: </label>381.09