Brand Jamaica : Reimagining a National Image and Identity.
- 1st ed.
- 1 online resource (251 pages)
Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Introduction -- 1. Between Fame and Infamy -- 2. Branding the Nation -- 3. Women of "Paradise" -- 4. Brand Jamaica and the Economic Cost of Homophobia -- 5. An (Un)easy Sell -- 6. Brand Kingston -- 7. Hold On to What You Got -- Final Thoughts -- References -- List of Contributors -- Index.
9781496217486
National characteristics, Jamaican. Group identity-Jamaica. Jamaica-Public opinion, Foreign. Jamaica-Civilization-21st century.