TY  - BOOK
AU  - Buhmann,Alexander
AU  - Volk,Sophia Charlotte
TI  - New Avenues for Research and Practice in Communication Evaluation and Measurement
T2  - Journal of Communication Management Series
SN  - 9781839093852
AV  - HD30.3 .N49 2019 
U1  - 658.45 
PY  - 2019///
CY  - Bradford, West Yorkshire
PB  - Emerald Publishing Limited
KW  - Communication in organizations
KW  - Electronic books
N1  - Covers -- Editorial advisory board -- Guest editorial -- Reliable, valid and efficient evaluation of media messages -- The status quo of evaluation in public diplomacy: insights from the US State Department -- Explaining the measurement and evaluation stasis -- Investigating the role of contextual factors in effectively executing communication evaluation and measurement -- Maturity as a way forward for improving organizations' communication evaluation and measurement practices -- Agile communication evaluation and measurement
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5910177
ER  -