Theodoridis, Costas.

Marketing Intelligence in Retail and Distribution Management. - 1st ed. - 1 online resource (119 pages) - International Journal of Retail and Distribution Management Series ; v.9 . - International Journal of Retail and Distribution Management Series .

Covers -- Editorial advisory board -- Adoption of mobile self-service retail banking technologies -- Making sense of consumers' tweets -- Food retailing marketing management: social media communication for healthy food -- Post popularity and reactions in retail brand pages on Facebook -- Impulse behavior in economic crisis: a data driven market segmentation -- Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis.

9781839093678


Marketing.


Electronic books.

HF5415 .M375 2019

658.8