Marketing Intelligence in Retail and Distribution Management.
- 1st ed.
- 1 online resource (119 pages)
- International Journal of Retail and Distribution Management Series ; v.9 .
- International Journal of Retail and Distribution Management Series .
Covers -- Editorial advisory board -- Adoption of mobile self-service retail banking technologies -- Making sense of consumers' tweets -- Food retailing marketing management: social media communication for healthy food -- Post popularity and reactions in retail brand pages on Facebook -- Impulse behavior in economic crisis: a data driven market segmentation -- Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis.