Cleveland, Mark. <br/><br/>
Global Consumer Culture :  The Evolving Nature of Global and Local Consumption - Part 1. 

 - 1st ed. 
 - 1 online resource (95 pages) 
 - International Marketing Review Series ;  v.4 .
 - International Marketing Review Series .
<br/><br/>Intro -- Covers -- Editorial boards -- Guest editorial -- The uncertain future of globalization -- Reflections on global brands, global consumer culture and globalization -- The future of globalization: a comment -- Some recent influences on global consumer culture -- Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes -- Global consumer culture: epistemology and ontology -- Fairy tales of global consumer culture in a polarizing world -- Global consumer culture: consequences for consumer research -- Advancing global consumer culture research -- Commentary. 
<br/><br/><label>ISBN: </label>9781839092428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Globalization.<br/>Consumer protection-Government policy.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>JZ1318 .G563 2019 
<br/><br/><label>Dewey Class. No.: </label>303.482