Tyma, Adam W.

Beer Culture in Theory and Practice : Understanding Craft Beer Culture in the United States. - 1st ed. - 1 online resource (161 pages) - Communication Perspectives in Popular Culture Series . - Communication Perspectives in Popular Culture Series .

Intro -- Contents -- Acknowledgments -- Introduction -- 1 Fermenting Community -- 2 Does Craft Beer Culture Have a Place for Women? -- 3 Falling Flat -- 4 Social Media Suds -- 5 Tapping into Identity -- 6 What's in a Name? -- Conclusion -- Bibliography -- Index -- About the Contributors.

The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

9781498535557


Beer-Social aspects-United States-History.
Microbreweries-United States-History.
Food habits-United States-History.


Electronic books.

GT2890 .B44 2017

394.130973