Beer Culture in Theory and Practice : Understanding Craft Beer Culture in the United States.
- 1st ed.
- 1 online resource (161 pages)
- Communication Perspectives in Popular Culture Series .
- Communication Perspectives in Popular Culture Series .
Intro -- Contents -- Acknowledgments -- Introduction -- 1 Fermenting Community -- 2 Does Craft Beer Culture Have a Place for Women? -- 3 Falling Flat -- 4 Social Media Suds -- 5 Tapping into Identity -- 6 What's in a Name? -- Conclusion -- Bibliography -- Index -- About the Contributors.
The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.