Intro -- Half Title -- Title -- Copyright -- Contents -- Contributors -- Acknowledgements -- An Introduction to Food Supply Networks: Trust and E-business -- I Trust and Food Supply Networks -- 1 Trust in the Agri-food Sector: A Typology with a Cultural Perspective -- 2 The Main Cross-border Food Trade Streams within and to Europe -- 3 The Analysis of Procurement Risk Perceptions within Traditional Cross-border Transactions in Food Supply Networks -- 4 Trust-building Features in Traditional Cross-border Transactions in Food Supply Networks -- II The Role of Trust in E-business Transactions in Food Networks -- 5 E-commerce and ICT Adoption in the Spanish Agri-food Sector: Looking for Key Factors Performance in E-food Markets -- 6 An Analysis of the Role of E-marketplaces in Food Networks -- 7 A Typology of Trust When We Introduce Information Technology -- 8 The Creation of Trust in E-business Cross-border Transactions in Food Supply Networks -- Trust and E-business in Food Supply Networks: Summary and Conclusions -- Index -- Back Cover.
Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.