TY  - BOOK
AU  - Gershon,Richard A.
TI  - Digital Media and Innovation: Management and Design Strategies in Communication
SN  - 9781483311661
AV  - P96.M34G47 2016 
U1  - 302.23/068 
PY  - 2016///
CY  - Thousand Oaks
PB  - SAGE Publications, Incorporated
KW  - Electronic books
N1  - DIGITAL MEDIA AND INNOVATION- FRONT COVER -- DIGITAL MEDIA AND INNOVATION -- COPYRIGHT -- BRIEF CONTENTS -- DETAILED CONTENTS -- PREFACE -- ABOUT THE AUTHOR -- CHAPTER 1- INNOVATION AND THE POWER OF A GOOD IDEA -- CHAPTER  2- BUSINESS MODEL INNOVATION -- CHAPTER 3- PRODUCT INNOVATION AND DESIGN -- CHAPTER 4- BUSINESS PROCESS INNOVATION -- CHAPTER 5- BUSINESS AND INNOVATION FAILURE -- CHAPTER 6- THE DIFFUSION OF INNOVATION REVISITED: PRODUCT LAUNCH STRATEGY IN THE DIGITAL AGE -- CHAPTER 7- THE INTELLIGENT NETWORK: INFORMATION AND COMMUNICATION DESIGN PRINCIPLES -- CHAPTER 8- DIGITAL MEDIA AND INNOVATION I: INTERACTIVITY, VIRTUAL COMMUNICATION, AND INTERNET SEARCH -- CHAPTER 9- DIGITAL MEDIA AND INNOVATION II: PERSONALIZATION, MOBILITY, CONVERGENCE, AND ARTIFICIAL INTELLIGENCE -- CHAPTER 10- SMART CITIES AND THE COMMON GOOD -- CHAPTER 11- FACEBOOK: SOCIAL MEDIA AND BUSINESS STRATEGY -- CHAPTER 12- DIGITAL NEWS REPORTING, COMPUTER TABLETS, AND THE NEW JOURNALISM -- CHAPTER 13- HACKER CULTURE: REDEFINING CREATIVE WORK SPACE -- NAME INDEX -- ORGANIZATION INDEX -- SUBJECT INDEX
N2  - Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5165208
ER  -