Gershon, Richard A. <br/><br/>
Digital Media and Innovation :  Management and Design Strategies in Communication. 

 - 1st ed. 
 - 1 online resource (281 pages) 
<br/><br/>DIGITAL MEDIA AND INNOVATION- FRONT COVER -- DIGITAL MEDIA AND INNOVATION -- COPYRIGHT -- BRIEF CONTENTS -- DETAILED CONTENTS -- PREFACE -- ABOUT THE AUTHOR -- CHAPTER 1- INNOVATION AND THE POWER OF A GOOD IDEA -- CHAPTER  2- BUSINESS MODEL INNOVATION -- CHAPTER 3- PRODUCT INNOVATION AND DESIGN -- CHAPTER 4- BUSINESS PROCESS INNOVATION -- CHAPTER 5- BUSINESS AND INNOVATION FAILURE -- CHAPTER 6- THE DIFFUSION OF INNOVATION REVISITED: PRODUCT LAUNCH STRATEGY IN THE DIGITAL AGE -- CHAPTER 7- THE INTELLIGENT NETWORK: INFORMATION AND COMMUNICATION DESIGN PRINCIPLES -- CHAPTER 8- DIGITAL MEDIA AND INNOVATION I: INTERACTIVITY, VIRTUAL COMMUNICATION, AND INTERNET SEARCH -- CHAPTER 9- DIGITAL MEDIA AND INNOVATION II: PERSONALIZATION, MOBILITY, CONVERGENCE, AND ARTIFICIAL INTELLIGENCE -- CHAPTER 10- SMART CITIES AND THE COMMON GOOD -- CHAPTER 11- FACEBOOK: SOCIAL MEDIA AND BUSINESS STRATEGY -- CHAPTER 12- DIGITAL NEWS REPORTING, COMPUTER TABLETS, AND THE NEW JOURNALISM -- CHAPTER 13- HACKER CULTURE: REDEFINING CREATIVE WORK SPACE -- NAME INDEX -- ORGANIZATION INDEX -- SUBJECT INDEX. 
<br/><br/> Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. 
<br/><br/><label>ISBN: </label>9781483311661 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P96.M34G47 2016 
<br/><br/><label>Dewey Class. No.: </label>302.23/068