TY  - BOOK
AU  - Banerjee,Syagnik
AU  - Dholakia,Ruby Roy
AU  - Dholakia,Nikhilesh
TI  - M-Powering Marketing in a Mobile World
SN  - 9781631570049
AV  - HF5548.34 .B364 2018
U1  - 658.87199999999996 
PY  - 2015///
CY  - New York
PB  - Business Expert Press
KW  - Big data
KW  - Electronic books
N1  - Cover -- M-Powering Marketing in a Mobile World -- Contents -- Preface -- Acknowledgments -- CHAPTER 1: The Global Mobile Multiplier Effect -- CHAPTER 2: Mobile Strategy -- CHAPTER 3: Mobile in Retailing -- CHAPTER 4: Transforming Marketing with Mobile Data -- CHAPTER 5: Mobile and Policy Issues -- Epilogue: Back to the Future -- Bibliography -- About the Authors -- Index -- Ad Page -- Back Cover
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5165165
ER  -