Banerjee, Syagnik. <br/><br/>
M-Powering Marketing in a Mobile World. 

 - 1st ed. 
 - 1 online resource (147 pages) 
<br/><br/>Cover -- M-Powering Marketing in a Mobile World -- Contents -- Preface -- Acknowledgments -- CHAPTER 1: The Global Mobile Multiplier Effect -- CHAPTER 2: Mobile Strategy -- CHAPTER 3: Mobile in Retailing -- CHAPTER 4: Transforming Marketing with Mobile Data -- CHAPTER 5: Mobile and Policy Issues -- Epilogue: Back to the Future -- Bibliography -- About the Authors -- Index -- Ad Page -- Back Cover. 
<br/><br/><label>ISBN: </label>9781631570049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Big data.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5548.34  / .B364 2018 
<br/><br/><label>Dewey Class. No.: </label>658.87199999999996