TY  - BOOK
AU  - Moon,Mark A.
TI  - Demand and Supply Integration: The Key to World-Class Demand Forecasting, Second Edition
SN  - 9781501506024
AV  - HB3730 .M666 2018 
U1  - 338.5/210112 
PY  - 2018///
CY  - Boston
PB  - Walter de Gruyter GmbH
KW  - Economic forecasting
KW  - Supply and demand-Forecasting
KW  - Electronic books
N1  - Intro -- About De/G PRESS -- Acknowledgments -- Contents -- Preface to the Second Edition -- Chapter 1. The Case for Business Integration -- Chapter 2. Demand/Supply Integration -- Chapter 3. World-Class Demand/Supply Integration -- Chapter 4. Forecasting as a Management Process -- Chapter 5. Quantitative Forecasting Techniques -- Chapter 6. Qualitative Forecasting -- Chapter 7. Incorporating Market Intelligence into the Forecast -- Chapter 8. Performance Measurement -- Chapter 9. World-Class Demand Forecasting -- Chapter 10. Bringing It Back to Demand/Supply Integration: Managing the Demand Review -- Index
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5156261
ER  -