Moon, Mark A.

Demand and Supply Integration : The Key to World-Class Demand Forecasting, Second Edition. - 1st ed. - 1 online resource (252 pages)

Intro -- About De/G PRESS -- Acknowledgments -- Contents -- Preface to the Second Edition -- Chapter 1. The Case for Business Integration -- Chapter 2. Demand/Supply Integration -- Chapter 3. World-Class Demand/Supply Integration -- Chapter 4. Forecasting as a Management Process -- Chapter 5. Quantitative Forecasting Techniques -- Chapter 6. Qualitative Forecasting -- Chapter 7. Incorporating Market Intelligence into the Forecast -- Chapter 8. Performance Measurement -- Chapter 9. World-Class Demand Forecasting -- Chapter 10. Bringing It Back to Demand/Supply Integration: Managing the Demand Review -- Index.

9781501506024


Economic forecasting.
Supply and demand-Forecasting.


Electronic books.

HB3730 .M666 2018

338.5/210112