TY  - BOOK
AU  - Sengupta,Debashish
TI  - The Life of Y: Engaging Millennials As Employees and Consumers
SN  - 9789386602756
AV  - HQ799.8.I53 .L544 2018 
U1  - 305.20954 
PY  - 2017///
CY  - New Delhi
PB  - SAGE Publications India Pvt, Ltd.
KW  - Generation Y-Employment-India
KW  - Generation Y-Mental health
KW  - Personnel management-India
KW  - Employee motivation-India
KW  - Electronic books
N1  - Cover -- Advance Praise -- Half title page -- Title page -- Copyright -- Dedication -- Marketing page -- Brief Contents -- Detailed Contents -- Forewords -- Preface -- Acknowledgements -- PART I Unravelling Millennial Behaviour -- 1 The Misunderstood Generation! -- 2 Understanding Millennials -- PART II The Life of 'Y' -- 3 Emotional and Social Wellness Paradox -- 4 Material Wellness Paradox -- 5 Physiological Wellness Paradox -- 6 Paradoxical Life and Happiness Reversal -- PART III Engaging the Millennial Generation -- 7 The New Rule of Engagement -- 8 Engaging Millennials at the Workplace -- 9 Engaging Millennials at the Marketplace -- 10 Engaging Millennials in the Society -- 11 Corporate Leadership and the Future of Millennial Engagement -- References and Suggested Readings -- About the Author
N2  - A fascinating eye-opener into the Life of Generation Y!
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5131480
ER  -