Baumgartner, Jody C. <br/><br/>
The Internet and the 2016 Presidential Campaign. 

 - 1st ed. 
 - 1 online resource (385 pages) 
<br/><br/>Intro -- Contents -- Tables and Figures -- Preface -- PartI. CAMPAIGN ORGANIZATIONS AND POLITICAL NETWORKS -- Ch01. Consistent and Cautious -- Ch02. Campaigning in 140 Characters -- Ch03. I Beg to Differ -- Ch04. The Twitter Election -- Ch05. Gender and Presidential Elections -- Ch06. Digital Ad Expenditures by Outside Groups in the 2016 Presidential Election -- PartII. POLITICAL MESSAGES: PRODUCTION, CONSUMPTION, AND EFFECTS -- Ch07. Tipping the Balance of Power in Elections? -- Ch08. Campaign Messaging During the 2016 U.S. Presidential Election -- Ch09. "Going Public" in the Age of Twitter and Mistrust of the Media -- Ch10. Late Night Talk Moves Online -- PartIII. POLITICAL ISSUES ON TWITTER AND INSTAGRAM -- Ch11. Issue Emphasis and Agenda Building on Twitter During the 2016 Presidential Primary Season -- Ch12. Picture Perfect? -- Ch13. Getting the Picture -- Bibliography -- Index -- About the Contributors. 
<br/><br/> Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign comprehensively examines how candidates, campaigns, and others used social media and the Internet throughout the 2016 election. 
<br/><br/><label>ISBN: </label>9781498542975 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Presidents--United States--Election--2016.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>JK526 2016.I584 2017 
<br/><br/><label>Dewey Class. No.: </label>324.9730932