Fiske, John. <br/><br/>
Television Culture. 

 - 2nd ed. 
 - 1 online resource (421 pages) 
<br/><br/>BOOK COVER -- TITLE -- COPYRIGHT -- CONTENTS -- ACKNOWLEDGEMENTS -- WHY FISKE STILL MATTERS -- JOHN FISKE AND TELEVISION CULTURE -- NOTES ON CONTRIBUTORS -- 1 SOME TELEVISION, SOME TOPICS, AND SOME TERMINOLOGY -- 2 REALISM -- 3 REALISM AND IDEOLOGY -- 4 SUBJECTIVITY AND ADDRESS -- 5 ACTIVE AUDIENCES -- 6 ACTIVATED TEXTS -- 7 INTERTEXTUALITY -- 8 NARRATIVE -- 9 CHARACTER READING -- 10 GENDERED TELEVISION: FEMININITY -- 11 GENDERED TELEVISION: MASCULINITY -- 12 PLEASURE AND PLAY -- 13 CARNIVAL AND STYLE -- 14 QUIZZICAL PLEASURES -- 15 NEWS READINGS, NEWS READERS -- 16 CONCLUSION: THE POPULAR ECONOMY -- REFERENCES -- NAME INDEX -- SUBJECT INDEX. 
<br/><br/> A comprehensive introduction to television studies. Fiske analyzes both the economic and cultural aspects of television and investigates it in terms of both theory and text based criticism. 
<br/><br/><label>ISBN: </label>9781136868573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television and politics.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>PN1992.6.F575 2011 
<br/><br/><label>Dewey Class. No.: </label>302.2345