TY  - BOOK
AU  - Hartmann,Laura Helena
TI  - Consumption Motives in Luxury Marketing: An Analysis of two Agricultural Markets: Equestrian Sports and Food
SN  - 9783736980389
AV  - HD9999.L852.H378 2015 
U1  - 338.47 
PY  - 2015///
CY  - Göttingen
PB  - Cuvillier Verlag
KW  - Luxury goods industry
KW  - Electronic books
N1  - Intro -- Contents -- Short summary -- Kurzzusammenfassung -- Introduction -- Chapter I: Personally-Oriented and Socially-Oriented Luxury Motives in Horse Sports -- Chapter II: Luxury Food: Definition and Consumption Motives -- Chapter III: Excursus: Marketing Instruments in a Branch that is Associated with Luxury -- Summary and Discussion -- Limitations and Outlook -- Curriculum Vitae -- Paper and Presentations -- Acknowledgements
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5022271
ER  -