Lanier, Pamela. <br/><br/>
Marketing Essentials for Independent Lodgings. 

 - 1st ed. 
 - 1 online resource (178 pages) 
<br/><br/>Cover -- Contents -- Special Thanks -- Acknowledgments -- Introduction -- A Word from the Author -- Part I: Marketing and Pricing Basics -- Chapter 1: First Impressions: Hospitality -- Chapter 2: Total Media Marketing -- Chapter 3: Marketing Your Passions -- Chapter 4: Setting a Price -- Chapter 5: Demographics Make a Difference -- Chapter 6: Increase Sustainability, Increase Appeal -- Chapter 7: Working with Associations and Travel Agents -- Chapter 8: Mastering Public Relations -- Chapter 9: Guest Communications-A Bird in Hand -- Part II: Web-Based Marketing -- Chapter 10: Website Fundamentals for Innkeepers -- Chapter 11: Your Social Media Presence -- Chapter 12: SEO (Search Engine Optimization) -- Chapter 13: Tips and Tricks for Staying on Top of Your Content -- Chapter 14: The Rating Game: Leveraging Consumer Reviews -- Chapter 15: Online Travel Agents (OTAs) -- Appendix: Five-Month Detailed Marketing Plan -- Case Study: Bass and Baskets: An Innkeeper's Passions -- Appendix 1: Putting Heads in Country Beds -- Appendix 2: List of Possible Marketing Initiatives -- Appendix 3: Top Tips from Successful Properties -- Author Biographies -- List of Contributors -- Index -- Adpage -- Backcover. 
<br/><br/><label>ISBN: </label>9781631575976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bed and breakfast accommodations--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>TX907.L255 2017 
<br/><br/><label>Dewey Class. No.: </label>647.95730000000003