Culture and Commerce : The Value of Entrepreneurship in Creative Industries.
- 1st ed.
- 1 online resource (277 pages)
Cover -- CONTENTS -- Preface -- Acknowledgments -- PART I: MARKETS, ENTREPRENEURS, AND CULTURE -- 1. The Business of Culture -- 2. Pioneer Entrepreneurs: Creating Markets and Changing Minds -- PART II: INTERPRETING CULTURE: INTERMEDIARIES IN CREATIVE INDUSTRIES -- 3. Intermediaries: Constructing Meaning and Value for Markets -- 4. Doing Their Job: The Functions of Intermediaries -- 5. Maximizing Influence: The Features of Intermediaries -- PART III: PRODUCING CULTURE: PRODUCERS IN CREATIVE INDUSTRIES -- 6. Creators and Producers: Making Art, Making Markets -- 7. Power and Unpredictability: Key Challenges Facing Producers -- 8. Purpose and Profit: Strategies for Balancing Cultural and Financial Imperatives -- PART IV: THE CREATIVE INDUSTRIES: PAST, PRESENT, AND FUTURE -- 9. New World, Old Rules: Creative Industries in the Age of Digitalization and Globalization -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z.
Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.