TY  - BOOK
AU  - Moon,Byeong-Joon
AU  - Ko,Eunju
AU  - Magnusson,Peter
TI  - Country of origin research revisited: seeking new methods and variables
T2  - International Marketing Review
SN  - 9781787148581
AV  - HF1009.5.C686 2017 
U1  - 658.84804999999994 
PY  - 2017///
CY  - Bradford, West Yorkshire
PB  - Emerald Publishing Limited
KW  - Export marketing--Periodicals
KW  - Electronic books
N1  - Covers -- Editorial boards -- Guest editorial -- Inconsistencies in the behavioural effects of consumer ethnocentrism -- The EU as superordinate brand origin: an entitativity perspective -- COO vs ROO: importance of the origin in customer preferences towards financial entities -- Country of origin effects ininternational marketing channels -- Buy-national campaigns: congruence determines premiums for domestic products -- Country of origin effects on brandimage, brand evaluation, and purchase intention -- A store brand's country-of-originor store image: what mattersto consumers? -- Drawing negative inferences from a positive country-of-origin image -- The effect of COO on retail buyers' propensity to trial new products -- Country of origin and ethnocentrism in the context of lateral, upward and downward migration
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4856733
ER  -