Zhang, James. <br/><br/>
Sport business in China. 

 - 1st ed. 
 - 1 online resource (137 pages) 
 - International Journal of Sports Marketing and Sponsorship ;  v.18 .
 - International Journal of Sports Marketing and Sponsorship .
<br/><br/>Cover -- Editorial advisory board -- Sport business in China: current state and prospect -- Values and goals of Chinese sport consumers contrary to American counterparts -- When the future of Chinese soccer is at stake -- Push and pull factors associated with the CTTSL game events between on-site and online consumers -- Transnational venue management corporations and local embeddedness -- The development of NBA in China: a glocalization perspective -- Air Qiaodan -- Spring is coming: WTA and tennis in China -- Variables affecting the market demand of sport lottery sales in China. 
<br/><br/><label>ISBN: </label>9781787143708 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports administration--China.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>GV713.S667 2017 
<br/><br/><label>Dewey Class. No.: </label>796.06899999999996