TY  - BOOK
AU  - Medina,Mercedes
AU  - Herrero,Mónica
AU  - Urgellés,Alicia
TI  - Current and Emerging Issues in the Audiovisual Industry
SN  - 9781119384656
AV  - HD9999.C9472 .M435 2017 
U1  - 384.55 
PY  - 2017///
CY  - Newark
PB  - John Wiley & Sons, Incorporated
KW  - Cultural industries
KW  - Electronic books
N1  - Cover -- Title Page -- Copyright -- Contents -- Foreword -- Introduction -- I.1. Bibliography -- 1. New Paradigms of Audiovisual Industry -- 1.1. Toward political freedom -- 1.2. Media economics challenges -- 1.3. International trade of ideas -- 1.4. Bibliography -- 2. The Threat of OTT for the Pay-TV Market -- 2.1. The "new" barriers to entry and value chain -- 2.2. The pay-TV competitors in Spain -- 2.3. The competitive and cooperative strategy of Netflix -- 2.4. Bibliography -- 3. The Resistance of Legacy TV Channels -- 3.1. The engine of audiovisual market -- 3.2. Economic potential -- 3.3. Contribution to society -- 3.4. Bibliography -- 4. The Public Service Heritage -- 4.1. The crisis of the Spanish public television -- 4.2. The current challenges -- 4.3. Recommendations for the future -- 4.4. Bibliography -- 5. The Battle for Audiences -- 5.1. The battle for time in the media market -- 5.2. New measurement systems -- 5.3. Toward qualitative research -- 5.4. Bibliography -- 6. Entertaining Power: Quality of Content -- 6.1. Defending media content quality -- 6.2. Perspectives of quality on TV -- 6.3. Searching for quality -- 6.4. Bibliography -- 7. From Attention to Engagement in the Battle for the Audiences -- 7.1. Attention economy: the relationship with the creative mastermind -- 7.2. Engagement as the completion of the relationship -- 7.3. Trends and practical implications -- 7.4. Bibliography -- 8. Monetizing in the Digital Era -- 8.1. Traditional funding systems of broadcasting -- 8.2. Broadcasters and online activities -- 8.3. The new online business -- 8.4. Bibliography -- 9. Implementing Innovation Strategy -- 9.1. Innovation culture -- 9.2. Media transformation -- 9.3. Final thoughts -- 9.4. Bibliography -- Index -- Other titles from iSTE in Innovation, Entrepreneurship and Management -- EULA
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4816211
ER  -