TY  - BOOK
AU  - Rutherford,Paul
TI  - The New Icons?: The Art of Television Advertising
SN  - 9781442681866
AV  - HF6146.T42.R884 1995 
U1  - 659.143 
PY  - 1994///
CY  - Toronto
PB  - University of Toronto Press
KW  - Television advertising
KW  - Electronic books
N1  - Intro -- Contents -- List of Photographs -- Acknowledgments -- Introduction: Ads as Art -- 1 The First Clios (1948-58) -- In the Beginning -- Hard Sell/Soft Sell -- Exploring the Affluent Society -- On Materialism -- 2 Studies in American Excellence -- Living in 'Marlboro Country' (1963-71) -- Coca-Cola's America (1969-82) -- Pepsi's 'New Generation' (1984-6) -- About Campaigns -- 3 Art in the Service of Commerce -- The 'Creative Revolution' -- The Young &amp -- Rubicam Collection -- Britain's Creative 'Breakthrough' -- The Canadian Accent -- A Postmodern Form? -- 4 Reading the Bessies -- Identities -- Everyday life -- Tradition, Nature, and Modernity -- The Gospel of Consumption -- 5 The Cannes Lions, Etc. (1984-92) -- Apple's 1984 -- The World's Best Commercials? -- Sex, Laughs, and Rock 'n' Roll -- Images of Products -- 6 The Captivated Viewer and Other Tales -- A Marketing Tool? -- Making Popular Culture -- The Active Viewer -- Afterword: Travels in Europe (October 1992) -- Appendix: How to View Commercials -- Listing of Commercials -- Sources -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z
N2  - Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4672112
ER  -