TY - BOOK AU - Kirwan,Richard AU - Mullins,Sophie TI - Specialist Markets in the Early Modern Book World T2 - Library of the Written Word Series SN - 9789004290228 AV - Z291.3 .S643 2015 U1 - 381/.4500209409031 PY - 2015/// CY - Boston PB - BRILL KW - Book industries and trade-Europe-History-16th century KW - Book industries and trade-Europe-History-17th century KW - Publishers and publishing-Europe-History-16th century KW - Publishers and publishing-Europe-History-17th century KW - Booksellers and bookselling-Europe-History-16th century KW - Booksellers and bookselling-Europe-History-17th century KW - Printing-Europe-History-16th century KW - Printing-Europe-History-17th century KW - Books-Europe-History-1450-1600 KW - Books-Europe-History-17th century KW - Electronic books N1 - Intro -- Specialist Markets in the Early Modern Book World -- Copyright -- Contents -- Acknowledgements -- List of Figures -- Notes on Contributors -- Introduction: The Risks, Rewards and Perils of Specialisation -- PART 1: High Risk Speculation: The Cultivation of New Markets and Tastes -- 1: Tabloid Values: On the Trail of Europe's First News Hound -- 2: The Changing Landscape of the Competitive Nuremberg Print Trade: The Rise and Fall of Paulus Fürst (1608-1666) -- 3: Networks of Printers and the Dissemination of News: The Case of Milan in the Sixteenth and Seventeenth Centuries -- 4: New Books for a New Reading Public: Frankfurt "Melusine" Editions from the Press of Gülfferich, Han and Heirs -- 5: Exotic Knowledge as Commodity: De Bry's Historia Indiae Orientalis -- 6: The Unexpected Success of a Spanish Anatomy Book: Juan Valverde de Amusco's Historia de la composicion del cuerpo humano (Rome, 1556), and its Many Later Editions -- PART 2: Demand and Supply: The Satisfaction of Existing Appetites -- 7: Poetic Gymnasium and Bibliographical Maze: Publishing Petrarch in Renaissance Venice -- 8: Poor Man's Music? The Production of Song Pamphlets and Broadsheets in Sixteenth-Century Augsburg -- 9: Printed Polyphonic Choirbooks for the Spanish Market -- 10: Publishing Military Books in the Low Countries and in Italy in the Early Seventeenth Century -- 11: The Italian Job: John Wolfe, Giacomo Castelvetro and Printing Pietro Aretino -- 12: Early Printed Book Sale Catalogues from Seville: The Extension of the European Book Market into Mexico (1680-1689) -- PART 3: 'Print On-Demand': Reader-led Specialisation -- 13: Printers of the Greek Classics and Market Distribution in the Sixteenth Century: The Case of France and the Low Countries -- 14: Books in Foreign Languages: Publishing in the Netherlands, 1500-1800; 15: Tutor to Prince Henry: Adam Newton and an International Court in the Making -- 16: "Quod Exemplaria vera habeant et correcta": Concerning the Distribution and Purpose of the Pecia System -- 17: Profit, Patronage and the Cultural Politics of Music Printing in Eighteenth-Century Italy: The Family and Finances of Giuseppe Antonio Silvani -- PART 4: 'Not For Profit' Publication: Subsidised Specialisation -- 18: A Unique Seventeenth Century Rusyn Catechism and the Jesuit Connection -- 19: European Books for the Ottoman Market -- Index N2 - Specialist Markets in the Early Modern Book World brings together a diverse range of case studies to reconstruct the characteristics of specialist book production in the early modern period UR - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4540479 ER -