TY  - BOOK
AU  - Gordon,Valerie S.
AU  - Higginbottom,Patricia C.
TI  - Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook
T2  - Medical Library Association Books Series
SN  - 9781442262713
AV  - Z716.3.H54 2016 
U1  - 025.1/977 
PY  - 2016///
CY  - Blue Ridge Summit
PB  - Rowman & Littlefield Publishers, Incorporated
KW  - Special libraries - Marketing
KW  - Electronic books
N1  - Intro -- Contents -- Tables -- Figures -- Case Studies -- Preface -- Acknowledgments -- Ch01. Strategic Planning -- Ch02. The Marketing Plan -- Ch03. Marketing Plan Components -- Ch04. Implementation -- Ch05. Evaluation -- Ch06. Brands and Campaigns -- Ch07. Digital Publications -- Ch08. Social Media -- Ch09. Personal Interactions and Events -- Ch10. Visual and Print Marketing Materials -- Appendix A. Sample Marketing Plan -- Appendix B. Sample Web Usability Test -- Index -- About the Authors
N2  - Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4419900
ER  -