Hauser, John R. <br/><br/>
From Little's Law to Marketing Science :  Essays in Honor of John D. C. Little. 

 - 1st ed. 
 - 1 online resource (497 pages) 
 - The MIT Press Series .
 - The MIT Press Series .
<br/><br/>Intro -- Contents -- Preface -- 1 John D. C. Little -- I Marketing Science: Managerial Models -- 2 Optimal Internet Media Selection -- 3 Strategic Marketing Metrics to Guide Pathways to Growth -- 4 Moving from Customer Lifetime Value to Customer Equity -- 5 Deriving Customer Lifetime Value from RFM Measures -- 6 Building and Using a Micromarketing Platform -- 7 Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability -- 8 Morphing Banner Advertising -- II Marketing Science: Decision Information Models -- 9 Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets -- 10 Decision Process Evolution in Customer Channel Choice -- 11 The Value of Social Dynamics in Online Product Ratings Forums -- 12 Uninformative Advertising as an Invitation to Search -- 13 Alleviating the Constant Stochastic Variance Assumption in Decision Research -- III Little's Law-Current State -- 14 Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio -- 15 Closing Statement -- Contributors -- Index. 
<br/><br/> The legacy of a pioneer in operations research and marketing science. 
<br/><br/><label>ISBN: </label>9780262331500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Little, John D. C.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13 -- .F76 2015eb 
<br/><br/><label>Dewey Class. No.: </label>658.8